Purple Ribbon Flag Raised at Confederation Building to Increase Awareness about Gender-Based Violence
November 25, 2021
Today, the Honourable Pam Parsons, Minister Responsible for the Office of Women and Gender Equality marked the start of the 2021 Purple Ribbon Campaign and 16 Days of Activism Against Gender-Based Violence.
Minister Parsons was joined by award-winning researcher, gender equity and violence prevention advocate Martha Muzychka, Debbie and Philip Hibbs, parents of Julianne Hibbs and advocates for the prevention of violence, as well as other partners and stakeholders.
The Purple Ribbon Campaign, which coincides with the 16 Days of Activism Against Gender-Based Violence, runs from November 25 – December 10. The Purple Ribbon flag is raised and flown for all 16 days to help create awareness and change attitudes and behaviours about gender-based violence in Newfoundland and Labrador.
Confederation Building will be lit purple tonight to support those who have been, and continue to be, impacted by gender-based violence and to remember those whose lives have been taken.
Gender-based violence is one of the most pervasive, deadly and deeply rooted human rights violations. It is a significant barrier to achieving gender equality, but it is preventable. The Provincial Government is committed to working collaboratively with community stakeholders and Indigenous groups and organizations to target the root causes of gender-based violence and achieve meaningful systemic, attitudinal, behavioural, and cultural change. Only by working together will we be positioned to achieve our collective goal – a society where women, girls and gender-diverse individuals live free from the threat of violence.
“Our Government believes in the social, economic, cultural and legal equality of all people in our province. The Purple Ribbon Campaign recognizes the horrific impact of gender-based violence, including lives tragically lost, and I commend our community partners and the families and support networks of survivors for their continued advocacy for this important work.”
Honourable Andrew Furey
Premier of Newfoundland and Labrador
“There is no place for gender-based violence in our province and it must stop. The Office of Women and Gender Equality is committed to working collaboratively to create change in our community, and in partnership with community to find solutions that will have positive impact. We recognize that it will take time to achieve systemic change, however we will continue to strive for equality for all people and to prevent and end gender-based violence.”
Honourable Pam Parsons
Minister for the Office of Women and Gender Equality
“Today as we launch the Purple Ribbon Campaign, it’s important to recognize the important role that men and boys play in preventing and ending gender-based violence.
We are surrounded by messages that expect boys and men to show few emotions and assert their dominance over those society sees as powerless or without status. Programs seldom address those at highest risk of perpetrating violence, and we are working to change that at Violence Prevention Avalon East.”
Val Barter, Executive Director
Violence Prevention Initiative
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Violence Prevention Initiative
Office of the Premier
Office of Women and Gender Equality