How First Nations Storytellers Benefits from The Original Original Accreditation Program – ITAC

by ahnationtalk on December 12, 202357 Views

December 12, 2023

There are many reasons to get accredited through The Original Original Accreditation Program. One key benefit of this program is that it provides consumers with peace of mind that they support an authentic Indigenous business. Another benefit, as experienced by Dave Smith, co-founder and storyteller of First Nations Storytellers in Saint John, NB, is an increase in business and recognition within the travel trade sector.

“As the first The Original Original accredited business in our region, we’ve been fortunate to leverage this unique position for enhanced exposure and marketing initiatives with regional and provincial destination marketing organizations. This distinction also lends a coveted seal of approval, meeting one of the criteria sought after by travel trade clients and facilitating our successful negotiation of our first partnership with a prominent North American tour operator for 2024.”

– Dave Smith

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