The New Virtual Business Card: Marketing Resources and Tools
Strong marketing communications has been and continues to be a key success factor for growing your business. In challenging circumstances, it is sometimes difficult than usual for your business to communicate with customers and it may require a company to assess its current resources and tools and focus on those areas that will drive impact. This webinar will help you understand the top areas that a corporation assesses when reviewing your marketing profile. It will also focus you on assessing the marketing and social media tools and technology available, with an in-depth look at rise in the use of LinkedIn.
- Assessing the impact of your company profile
- Tips to create an outstanding marketing profile
- An in-depth look at LinkedIn
Date: Tuesday, June 2, 2020 | Time: 11 AM – 12 PM (EDT)
Cyrus Mavalwala, ABC, Founding Partner – Advantis Communications Inc
Living at the intersection of business and communication, Cyrus Mavalwala, ABC is an award-winning communication strategist, trainer and speaker who has been helping organizations achieve their business objectives for 20 years. Cyrus founded Advantis Communications, a B2B PR & content development agency that delivers measurable value to organizations across North America by integrating digital, video & social strategies.
At the University of Toronto School for Continuing Studies, Cyrus develops curriculum & teaches social media strategy & communications management. Cyrus has received awards at the local, national and international level related to public relations, video production, business and internal communication.
Elizabet Auceda, Supplier Diversity Manager – Sodexo
Elizabeth Auceda is the Canadian Manager for Supplier Diversity at Sodexo, a global Food Service and Facilities Management company in over 70 countries. Sodexo focuses on Diversity and Inclusion in all areas by unlocking the potential offered by our global scale. Supporting initiatives that improve the quality of life for all our employees, customers, clients, and communities. Sodexo is helping to create a better tomorrow for everyone.
Elizabeth joined Sodexo in 2009 and was appointed to lead Sodexo’s Supplier Diversity in Canada 2017. She is moving forward not only in Sodexo but in the community and in Canada as an advocate for change.